УДК 18
DOI: 10.24411/2413-693X-2018-10216

Culture of service and quality of service in Russia

Ekaterina A. Taranenko,

Russian state university of tourism and service, Moscow, Russian Federation


This article discusses culture of service and quality of service in Russia. Their role and importance is the fact that the study of human culture as a result of high-quality service and service gives a charge of humanism and helps in the perception of human values. Conditions are formed and created, people’s lifestyle is developed, and the importance of social and cultural services as a means of socialization is determined. This topic is more relevant than ever, especially in connection with the unstable economic situation of the country. Maintaining and improving the customer base is the main way to maintain market positions. Most companies understand it and use different quality control options depending on the field of activity. The lack of service can lead to unpleasant consequences that worsen the company image. The culture of service is a system of exemplary labor standards, high level of values and behavior ethics, which principles depend on the national traditions of the country, as well as modern service requirements and reflect the quality of customer service. Quality of service has a direct impact on the desire and needs of consumers in the repeated appeal to the seller or supplier. The quality of customer service in various business areas has been studied through sociological research. All this is the consumption of social and cultural services in the Russian Federation, as well as its impact on the quality of the population life.

Keywords: service, social and cultural activity, consumption of social and cultural services

For citation: Taranenko E.A., Culture of service and quality of service in Russia. Servis plus, vol. 12, no. 2, 2018, pp. 146-152.  (In Russ.) DOI: 10.24411/2413-693X-2018-10216

Received on 2018/03/03
Approval to print on 2018/04/03


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