MODERN PROBLEMS AND DEVELOPMENT TENDENCIES OF WATER TOURISM IN ST. PETERSBURG

УДК 338.48 – 52:797.1 (470.23-25)
DOI: 10.24411/2413-693X-2018-10202

 

Modern problems and development tendencies of water tourism in St. Petersburg

Pavel V. Zhukov*, Senior lecturer, spb1979@yandex.ru
Ol`ga N. Morozova*, Senior lecturer, mon_tosno@mail.ru
Svetlana G. Shkuropat*, Cand. Sci. (Culture), Associate Prof., svesku3@rambler.ru

*Pushkin Leningrad State University, Saint Petersburg, Russian Federation


Abstract:

The relevance of the topic lies in the fact that St. Petersburg has great opportunities for the development of new water routes, as St. Petersburg and the Leningrad Region are connected by a branched network of navigable rivers, canals, and lake systems, which potential is not still in great demand. The combination of river and sea cruise tourism and advantageously distinguishes St. Petersburg as a destination in conditions of high competition for tourist flows. The aim of the research is to analyze the current state of water tourism in St. Petersburg and to give recommendations on the development of river cruise tourism.

Research hypothesis consists in the fact that river tourism can attract additional tourist flows to the city and contribute to the formation of St. Petersburg as a center for the development of river cruise tourism in Russia. The authors analyzed various sources of information both in the sphere of river cruise tourism (in Russia and abroad) and specialized periodicals on transport subjects. Consultations were held with the participants of the St. Petersburg Cruise Market Association. The results of the research revealed a whole range of problems that require both attention from the bureaucratic apparatus and investments. The complex of problems is wide enough beginning with the revision of regulatory documents and the creation of the docking infrastructure of the city. Although water tourism is strongly influenced by the seasonal factor, however, the development of this type of tourism can not only enhance the attractive image of St. Petersburg («Venice of the North»), but also contribute to the emergence of new jobs, accumulation of cash flows, the creation of new jobs, attraction of cash flows, attraction of investments. The results of the research are complex and should be taken into account by the leadership of the St. Petersburg Tourism Committee and included in marketing tools aimed at attracting an entry tourist flow. Also, the results of the research can form the basis for further developments on this topic.

Keywords: tourism, water tourism, cruise, river tourism, sea tourism, yachting, water route

For citation: Zhukov P.V., Morozova O.N., Shkuropat S.G., Modern problems and development tendencies of water tourism in St. Petersburg. Servis plus, vol. 12, no. 2, 2018, pp. 14-23. (In Russ.) DOI: 10.24411/2413-693X-2018-10202

Received on 2018/02/22

Approval to print on 2018/03/22


References:

  1. Trofimov V.V., Trofimova E.V., Kalashnikova Yu.V., Information and analytical study of the yacht tourism in St. Petersburg. Mezhdunarodny`j nauchno-issledovatel`skij zhurnal. E`konomicheskie nauki, 7 (49), part 1, 2016, pp. 58–60. (In Russ.)
  2. Grigor`ev A.A., Sevast`yanov D.V., Shastina G.N., Great water-portage path in Yugra and the Ural stone. Vestnik Sankt-Peterburgskogo universiteta. Seriya 7. Geologiya. Geografiya scholar, no. 3, 2016, pp. 138—149. (In Russ.)
  3. A year ago, we could not even dream of this. Vodny`j transport, 3 (12960), 2016, p. 8. (In Russ.)
  4. Dokukina E.V., Muxomorova I.V., Prospects of cruise tourism in Russia. Regional economic issues, no. 4 (29), 2016, pp. 1—7. (In Russ.)
  5. Gadzhieva E.A., Sergeev A.A., Xarlampieva A.S., Xarchistova E.L., Shabrova E.S., Strategy of tourism development in the Russian Federation till 2020. Actual problems of Humanities and social Sciences. Proceedings of the international scientific and practical conference. Petersburg: Pushkin Leningrad State University, 2014, pp. 50–53. (In Russ.)
  6. Egorov G.V., Analysis of the experience of European river cruises and its impact on the design of domestic passenger ships of new generation. Morskoj vestnik, no. 3, 2012, pp. 23–28. (In Russ.)
  7. Leskova G.A., Shkuropat S.G., Subject-thematic approach to the creation of a tourist and sightseeing program as a basis for customization in the cultural tourism. Vestnik Nacional`noj akademii turizma, no. 3, 2016, pp. 19–24. (In Russ.)
  8. Pine Joseph B., Gilmore James H., The Experience Economy: Work is Theatre & Every Business a Stage. Moscow: Vil`yams, 2015, 304 (In Russ.)
  9. Shkuropat S.G., Impressions as a deep essence of modern tourism. Materials Of the international scientific and practical conference “Philosophy days” in St. Petersburg. The phenomenon of tourism in the culture of the XXI century. 21-22 November St. Petersburg: St. Petersburg State University of culture and tourism, 2014, pp. 104—108. (In Russ.)
  10. Bezrukova N., The Centers of Development of River Cruises as a Basis for Interregional Tourism Extension. Snabzhenie. Konkurenciya, no. 4, 2014, pp. 200. (In Russ.)
  11. Vojt M.N., River cruises market in russia: problems and solutions. Servis Plus, no. 4, 2013, p. 6. (In Russ.)
  12. Anisimov K.O., Egorov G.V., Efremov N.A., Construction of new vessels using elements of donor vessels is a real way to preserve Russian river cruises. Rechnoj transport (XXI vek), no. 4 (58), 2012, pp. 51—62. (In Russ.)
  13. Starry sky of cruises. Vodny`j transport,3, 2017, p.1. (In Russ.)
  14. Bezrukova N.L., Methodological bases of development of river cruise market in Russia: monograph. Moscow: Mashbyuro, 2014, p. 163. (In )
  15. Bezrukova N.L., Systematic approach to the quality assessment of river cruise product. Servis v Rossii i za rubezhom, vol. 10, no. 3 (64), 2016, p. 187. (In Russ.)
  16. Chernikova L.I., Zaernyuk V.M., Stimulation of investment inflow for the modernization of Russia. Servis Plus, no. 3, 2011, pp. 87–92. (In Russ.)
  17. Puchkin A.M., The water tourism infrastructure strategic development methods. Servis v Rossii i za rubezhom, vol. 8, no. 6 (53), 2014. (In Russ.) Available at: https://cyberleninka.ru/article/v/strategicheskie-podhody-k-razvitiyu-infrastruktury-vodnogo-turizma  (Accessed on April 27, 2018).
  18. Selivanov V.V., Luk`yanova E.Yu., Yacht tourism and features of excursion service: monograph. Simferopol: IT “ARIAL», 2016, 168 p. (In Russ.)